Doing business in a digital world is vastly different than the face-to-face business environment of the past. The technological shift in business interactions has led many to believe that business cards are a thing of the past. The fact is, business cards still have their place, and recognizing how to maximize your cards for the most exposure is important. Here are a few tips to help you make your business cards work for you.
Keep Them Accessible At All Times
You should always have some of your business cards on hand no matter where you're going. There's no way to predict when you might run into a potential business interest. Keep a box of business cards in your car and replace it when it gets low. Grab some before going anywhere, even into the grocery store.
You should also make sure that any business partners you work with have your card. Check with them regularly to see if you need to replenish their supply. When your business cards are easily accessible, they are more likely to be handed out. Keeping them with you at all times means that you'll always be professional and prepared when meeting someone.
Look For Opportunities to Exchange Cards
Watch the local activities in your area for business lunches, happy hours, and other similar networking events. These social events are a perfect time to share business cards with others. Personal social events like mixers, professional events like trade shows, and even visits to other businesses (in non-competing industries) will provide you with an opportunity to trade a few cards.
Mail Them To Long-Distance Contacts
Any time you talk with someone over the phone who is some distance away from you, follow up that conversation with a card in the mail, thanking them for their time. Inside that card, include a couple of copies of your business card. Adding more than one gives them a few extras to give out to others when they mention your services.
Make Your Card Valuable
If you want to increase your chances that the recipient will keep and use your business card, write something of importance on it. Whether it's your cell phone number, a web address of a valuable resource, or anything equally engaging, putting it on your business card gives the recipient more reason to hold on to it. Give them a couple of extra cards, too. That way they have some with nothing written on them.
These are a few key tips to help you make the most of your business card investment. Keeping them on hand and knowing when and how to give them out will help you to expand your business reach with minimal effort. For more information, contact local professionals like America North Printers.