Unique Ways You Can Promote Your Printing Business During The Holidays

Find several ways to creatively use the photos of your friends, family, pets and sights that you love and hold dear. Click here for more information.

Unique Ways You Can Promote Your Printing Business During The Holidays

Unique Ways You Can Promote Your Printing Business During The Holidays

20 December 2016
 Categories:
, Blog


The holiday season is when people shop the most, spending on average around $900 or more on gifts. Since your printing company provides a service that people may not think about, you want to make sure you promote yourself properly so you can get in on the profitable holiday action. Here are unique ways you can remind the community that your printing service can hep them create the perfect gifts or holiday accessories.

Throw an ugly Christmas contest

Promote your business by having a bit of fun. Have contest-goers bring in their favorite ugly sweater (or a picture of them wearing it) and enter them into a drawing for free Christmas-card printing or discounted embroidering services. Post your contest in your local paper and social media feeds, reminding customers of your store hours and holiday offerings, such as holiday calendars or fun gifts such as:

  • custom-printed mugs
  • collage photo art
  • Christmas cards, posters, and stickers

Another spin on this idea is to give any customer who comes into your store wearing an ugly sweater a discount of a determined amount off their purchase. Take photos of willing participants to post in your store for the community to enjoy throughout the season.

Offer free merchandise with purchase

It's the season of giving, so why not do a little gift-giving of your own? Your printing company can give each customer a free, custom-printed ornament with any other purchase, or offer to gift wrap items bought in your establishment for free. If you don't have merchandise to give, then opt for offering each customer a warm cup of coffee or a sugar cookie to entice them to come in from the cold. Even a candy cane is a great way to say you care.

Advertise clothing embroidery

Cool embroidery on otherwise plain clothing items, such as t shirts, sweatpants, or even athletic socks can make a gift more special to someone. Offer embroidery for clothing at a discounted rate per letter, featuring your font styles and modern neon or metallic thread hues. Customers may visit your printing shop with armfuls of clothing just to give their gifts extra personality for their intended recipients. If your company doesn't offer custom embroidery, consider contacting a company like 2LC Graphics to provide this service for your customers.

Your printing service should boom during the holiday season just like any other establishment. Use these quirky advertising techniques to appeal to both the public and local businesses so you can reach a wider customer base and make even more smiles happen during the holiday. 

About Me
creative ways to use your favorite pictures

Have you seen all of the things that you can have done with the pictures that you take with your phone or camera? There are so many awesome ideas for printing pictures. If you have some pictures that you want to do something special with, visit my blog. I have created the blog to inspire others to find new and creative ways to use their favorite pictures to make gifts for themselves and for others. Hopefully, by visiting the blog, you will get several ways to creatively use the photos of your friends, family, pets and sights that you love and hold dear.

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