The holiday season is when people shop the most, spending on average around $900 or more on gifts. Since your printing company provides a service that people may not think about, you want to make sure you promote yourself properly so you can get in on the profitable holiday action. Here are unique ways you can remind the community that your printing service can hep them create the perfect gifts or holiday accessories.
Throw an ugly Christmas contest
Promote your business by having a bit of fun. Have contest-goers bring in their favorite ugly sweater (or a picture of them wearing it) and enter them into a drawing for free Christmas-card printing or discounted embroidering services. Post your contest in your local paper and social media feeds, reminding customers of your store hours and holiday offerings, such as holiday calendars or fun gifts such as:
- custom-printed mugs
- collage photo art
- Christmas cards, posters, and stickers
Another spin on this idea is to give any customer who comes into your store wearing an ugly sweater a discount of a determined amount off their purchase. Take photos of willing participants to post in your store for the community to enjoy throughout the season.
Offer free merchandise with purchase
It's the season of giving, so why not do a little gift-giving of your own? Your printing company can give each customer a free, custom-printed ornament with any other purchase, or offer to gift wrap items bought in your establishment for free. If you don't have merchandise to give, then opt for offering each customer a warm cup of coffee or a sugar cookie to entice them to come in from the cold. Even a candy cane is a great way to say you care.
Advertise clothing embroidery
Cool embroidery on otherwise plain clothing items, such as t shirts, sweatpants, or even athletic socks can make a gift more special to someone. Offer embroidery for clothing at a discounted rate per letter, featuring your font styles and modern neon or metallic thread hues. Customers may visit your printing shop with armfuls of clothing just to give their gifts extra personality for their intended recipients. If your company doesn't offer custom embroidery, consider contacting a company like 2LC Graphics to provide this service for your customers.
Your printing service should boom during the holiday season just like any other establishment. Use these quirky advertising techniques to appeal to both the public and local businesses so you can reach a wider customer base and make even more smiles happen during the holiday.