If you are a company that is operating locally, you might be hard pressed to find new ways to appeal to the customers in your area. This is a problem because they are the bulk of your business. In order to make sure that you are able to catch their attention, you are going to need to do something new. One way to do this is to have your brand and advertisement show up in places where they would not otherwise be expected. Here are some unusual places to put your insert so that you can draw more attention to your brand.
1. Inside Magazines
Talk to different grocery stores and booksellers in your area and see if they would be willing to put your insert in some of their bigger name magazines that would not ordinarily take your inserts. You would have to put a team of magazine stuffers together yourself and would have to pay the store a nominal fee in order to do this, but this can be an effective way to get your brand out to people who do not use the Yellow Pages or read local news. In order to make sure that the location where you put your insert is effective, you are going to want to look at the cover of every magazine and put it in the pages that contain the cover story.
2. As Part of Receipts
Another great place to put your insert is on the receipt of other stores. The easiest way to do this is to pay other stores to staple your insert to other people's receipts when they check out with the direction to check out your store or brand. You would usually have to pay the store a flat fee per month to staple your inserts to the receipts, provide the inserts, and create a training program for the people who are running the cashier. Even doing this for a month will allow more people to receive your insert than before.
3. Put Them in Public Restrooms
Finally, talk to your local government to see if they would be willing to accept a small fee in exchange for you putting your inserts in public restrooms in government buildings and other public restrooms that are cleaned regularly. This will ensure that lots of different people see your advertisement and might even read it while sitting on the toilet. giving you their undivided attention if they forgot their phones.
For more information, talk to a company that specializes in insert printing, such as Flottman Company. They might have more ideas.