One of the main differences between a local business and an online one is your limitations. It is not worthwhile to advertise your local business all around the country because you can only serve a small portion of the country. But running an online service–based business turns the entire country, and possibly even the entire world, into potential customers that you may want to market your services to.
While there are many ways to go about marketing your business, you should not pass up on ordering business cards and using them as one of the many tools that you have available for gaining exposure.
Bring Them When Traveling
Whenever you go traveling to another city, you do not have to leave your business cards at home. It is possible to take them along and leave some at the hotel where you are staying. Since it is possible to get cards for as little as $0.04 to $0.20 per card, you may want to create multiple versions to improve your marketing. Since you will be doing most your advertising on a local scale, you can print out cards with local geographic mentions to help people understand that it is a local business. But, when you are in other cities, you will want to go for a non-geographical approach to appeal to everyone regardless of location.
Prioritize Local Businesses
One of the best places to distribute your business cards is at local businesses in your city. Working with local businesses is far different than working with national chains because you will have an easier time building long-lasting relationships with the owners. Not only can you make sure they are okay with you advertising your business by leaving business cards, but they may be willing to give you a premium marketing location where most customers will end up seeing them. In some cases, building a strong enough relationship could result in the company backing your business.
Utilize City Buildings
It is important not to underestimate your ability to advertise at city buildings. In a large city, you should be able to find numerous libraries in various neighborhoods where you can place business cards. It may also be possible to drop them off at community centers that are all around the city.
Starting an online business may be fairly easy, but you need to be persistent with your advertising, and adding business-card distribution to your marketing efforts will help to maximize your chance of success.
Visit sites such as http://www.niteowlprintshop.com to find out more about your printing options.